In Plato’s Charmides, a room is dazzled by a strikingly handsome young man. Socrates agrees he is beautiful - but asks whether his soul is equally fine, and proposes to look at that instead, through conversation. The question turns the gaze inward. The Greeks spoke of kalokagathia, the ideal unity of outer beauty and inner goodness, and Socrates himself, famously unattractive, was proof that the two do not always match. In a culture of filters and feeds, the slogan is a gentle provocation: appearance is easy to curate; character is not. What would someone see if they could look past the surface?